In short
A good business card design is simple: your logo, name and role on the front, a QR code or a tap prompt on the back, your brand colours and a font you can read at arm's length. You can hire a designer, start from a template or let Echo do it: you get three premium ideas from your website, logo or old card in about 2 minutes, for free, and you see them before you pay.
What goes on the front and the back
On the front: your logo, name and role. That is what people remember. On the back: a QR code to your profile and, on an NFC card, a short prompt such as "Tap with your phone". A paper card carries the phone and email on the back. An NFC card does not need them: the other phone gets them with one tap, together with your photo.
Seven rules for a good design
Your brand colours
Take them from your logo and website. One main colour, one accent and a neutral background are enough.
One or two fonts
One for your name, one for the rest. Your name is the largest thing on the card, and nothing is smaller than 7 pt.
Contrast
Light text on a dark background or the other way round. Text that blends into the background cannot be read in a dim room.
Space
Empty space makes a card look expensive. Fewer elements, but bigger.
Distance from the edge
Keep text and the logo at least 4–5 mm inside the edge so nothing is trimmed off in printing.
One motif from your world
A symbol from your logo, a monogram or a detail from your profession. It makes the card look made for you, not taken from a template.
A QR code that scans
A dark code on a light background, with a quiet margin around it and no smaller than about 2 × 2 cm. Test it with a phone before printing.
Three ways to get the design
| A designer | A template | Echo | |
|---|---|---|---|
| Time | Days, sometimes a week | As long as it takes you | about 2 minutes |
| Cost | Usually a separate fee | Free or cheap | Free; included in the card's price (€30) |
| Looks made for you | Yes | Rarely: many people use the same template | Yes: from your website, logo and colours |
| Quality | Depends on the designer | Depends on the template | Premium, every detail checked |
| Skills needed | None | Some | None |
How Echo makes the design for you
- Give your website address and the platform takes your logo, colours, contact details and social profiles. No website? Enter your name and upload a logo or a photo of your old card.
- We study your brand and draw three different ideas, and every detail is checked. Each has a plastic card (front and back) and a digital profile.
- Pick one, change the texts and the photo or ask for new variations, and approve it.
- Order it for €30, design included. The card arrives printed and programmed in 2–5 business days, free from 2 cards.
The design is free and doesn't commit you: you only pay if you order the card. If you have your own design, upload it and we print it as it is.