In short
A business card needs your name, your role and company, one phone number, one email and a website or profile. Optionally add a logo, an address, LinkedIn and a QR code. Only print what you want people to use. Everything else can live in your digital profile, which you update without reprinting.
The essentials
- First and last name
- Role and company, or what you do
- One phone number you actually answer
- One email, your own rather than a shared one
- A website or profile with more
Optional
- Your company’s logo and colours
- An address, if clients come to you
- LinkedIn or the social network you really use
- A QR code to your profile
- One sentence about what you offer
What to add for your profession
| Profession | On the card | In the profile |
|---|---|---|
| Real estate agent | Agency and area | Listings, Viber, WhatsApp |
| Lawyer | Firm and office address | Practice areas, booking a consultation |
| Dentist | Practice and address | Booking, price list |
| Personal trainer | Gym and speciality | Programmes, Instagram, booking |
| Sales representative | Company and region | Catalogue, quote request |
| Photographer or designer | Portfolio website | Gallery, Instagram, Behance |
What the profile should hold for each profession:
- NFC business cards for real estate agents
- NFC business cards for lawyers and law firms
- NFC business cards for dentists and dental clinics
- NFC business cards for personal trainers
- NFC business cards for sales representatives
- NFC business cards for photographers, designers and architects
Front and back
On the front: your name, role and logo. On the back: your contact details and a QR code. The front gets remembered, the back gets used.
Common mistakes
- Too much text in a tiny font: below 7 points it is hard to read.
- Several phone numbers and emails: people don’t know which to use.
- Crossed-out or hand-corrected details: it looks unprofessional. If your details change often, a profile you update is the better choice.
- Dark text on a dark background, or a QR code on top of a photo.
When the card is digital too
With an NFC business card the card carries your name, role and logo, and everything else lives in the profile: phone, email, website, social profiles, address, opening hours, files. You update the profile yourself, with no reprint. At Echo Card we design the card and set up the profile for you, for €30 per card, with no monthly fee.